The premise of a life coach is built on availability: the ability to listen, reflect, and offer guidance when a client needs it most. For Karamo Brown, the breakout star of Netflix’s Queer Eye, that model has hit a physical limit. His solution? A digital twin.

Brown has officially launched Kē, a wellness platform that bundles fitness tracking, meal planning, and meditation into a single subscription. The app’s marquee feature is “AI Karamo,” a digital clone trained on years of the host’s interviews, podcasts, and personal content. It is designed to offer real-time advice in Brown’s signature empathetic tone, effectively scaling his coaching persona to thousands of users simultaneously.

The Technology Behind the Clone

The AI is powered by Delphi, a startup that specializes in creating digital replicas of public figures. The process involves ingesting a massive corpus of a person’s public-facing content to mimic their speech patterns, values, and advice style. Arnold Schwarzenegger has utilized the same platform for his own digital presence.

Brown claims the AI is already being used by his inner circle. “My best friend and sister to this day still talk to the AI clone when they can’t get hold of me,” Brown told TechCrunch. While the technology aims for authenticity, it operates within a specific framework: the AI is intended to act as a supplement to, not a replacement for, human connection.

Balancing Personal Growth and AI Risks

The launch arrives at a moment of deep industry tension. While celebrities like Matthew McConaughey and Michael Caine have moved to license their voices for AI replicas, others are engaged in high-profile legal battles over the unauthorized use of their likenesses. Brown is attempting to thread a needle here, positioning Kē as a tool for personal development rather than a parasocial substitute for real-world relationships.

“If someone is struggling with a sensitive issue, it can direct them toward appropriate resources and remind them to seek support from real people in their lives,” Brown said.

However, the app’s reliance on Delphi’s infrastructure introduces privacy considerations. Users interacting with the AI clone are sharing their conversation data with a third-party startup. While Brown notes that a team of humans oversees the app to ensure safety, users should exercise caution regarding the level of personal detail they disclose to the chatbot.

What This Means for Users

Kē is not just a chatbot; it is a full-stack wellness platform. The app includes:

  • Customized Fitness: Plans that adapt to the equipment a user already owns.
  • Nutrition Guidance: Meal suggestions based on existing pantry inventory.
  • Meditation: Emotion-targeted video content for stress management.
  • Community: Support groups for shared experiences like sobriety.

Looking ahead, Delphi plans to introduce “agentic” capabilities to the app. This would allow the AI to move beyond conversation and perform actions on the user's behalf—such as automatically updating a workout plan in the app’s dashboard based on a conversation about a user's fatigue levels.

Key Takeaways

  • Digital Scaling: Karamo Brown is using Delphi’s AI technology to offer 24/7 access to his coaching persona, a move that reflects a broader trend of celebrities monetizing their digital likeness.
  • Functional Wellness: Beyond the AI clone, Kē provides practical tools for fitness and nutrition that adapt to the user's specific home environment and schedule.
  • Privacy Warning: Because the AI clone is powered by a third-party startup, users should be mindful of the sensitivity of the information they share during their coaching sessions.

Kē is currently available on iOS and Android. After a three-day free trial, the service costs $14.99 per month. The success of the app will likely depend on whether users find the AI advice genuinely helpful or if the novelty of a “digital Karamo” wears off once the limitations of the technology become apparent.